Campaign
December 23, 2019

Royal Opera House

The Brief

Encourage culturally engaged young people aged 20-30 to experience ballet for the first time.

Approach

My approach to the brief was two steps. The first was to destigmatize ballet through a poster and video campaign promoting masculine figures who have a history in ballet. The next step was to promote a new contemporary ballet, A Tree Of Codes, to entice a younger and more creative audience.