May 5, 2019


The Brief

Create a brand identity for a new hypersonic airline due to be released in 2030


My approach to the brief to champion the window. Looking at the advancements in mass communication over the past 10 years, it is clear to say that the demand for business class passengers will continue to fall. Hyper centres the focus of the brand around the experience of hyper-flight, what you will see and what you will feel.