January 11, 2018

Pocket Putins

The Brief

Catalogue the vast and bizarre images of Putin and attempt to parody his confusing and complex propaganda machine.


My approach was to use a variety of children's games as a medium to parody Putin's regime. I believe this was the most effective way to show case both sides of the story as it would allow for fun to be made of a very serious topic. However, I felt that just one solution would not be the most appropriate solution as this was a very complex propaganda machine that had multiple facets.

The first was to use an origami fortune teller as a medium to not only showcase the images but also to allow users to physically 'unpick' Putins narrative. The outside shows the more innocent side that Putin presents himself. The next layer of the origami fortune teller shows the more aggressive side of Putin, the more violent aspects that he still portrays to the media. The final layer involves the stories that Putin does not show to the media, the side of which is the most violent and disturbing.

The second approach was a slider game. This allowed users to slowly uncover a story about an atrocity committed by Putin while also muddying an image present to the media by Putin.

The final approach was to create a book that one half was images that Putin shows to the media, the other half was images that didn't. What made the book different was the ability for the reader to tear off a corner that contained all of the stories that Putin has been hiding from wider audiences, Pocket Putins.