Animation
August 27, 2018

Aesthetica

The Brief

Create an identity for a micro nation which addresses a cause that you feel strongly about.

Approach

The problem that I decided to combat was bad street design. I felt that in a world of cheap and accessible design, it has more prominent than ever. Aesthetica was the solution. A small city state based in Switzerland for designers where public street signage and government material is regulated to ensure its quality.