The TruthSeeker

Client
Date
Self Initiated
2018
Services
Editorial
Description

The Truth Seeker is a concept for monthly insert produced by the Observer and Fact-Checking charity FullFact.

The publication aimed to tackle the problem of fake news and misinformation that has plagued modern media. The insert encourages people to seek multiple facts and question what is said by the mainstream narrative. Through curated articles, extracts from prominent texts on the subject and digestible infographics, The Truth Seeker looked to be a guide to modern media.

The launch of The Truth Seeker was accompanied by a complimentary pack of Top Trumps. A satirical twist on the popular card game which took famous fake news headlines and ranked them through various fake-news based metrics.